TORIN’S NEW U.S. BRAND: STANDARD ELEVATOR SYSTEMS

Torin Drive International LLC, based in Memphis, Tennessee, announced its new U.S.-registered brand — Standard Elevator Systems — on July 1. The company said it adopted the brand to reflect extended product offerings. There will be no changes in staff, prices and services. The legal entity remains the same, so orders and agreements already in place are unaffected. The company also has a new website. "Under the Standard Elevator Systems brand, we will develop more integrated elevator products, technology and solutions to become a true technology-driven and field-solutions-driven elevator subsystems provider," Manager of Business Administration Morgan Jones said.